GDPR DPA
Last updated: July 22, 2025
| TCF Processing Purposes | Joint data processing for Publisher’s initial collection and transfer of Personal Data from Publisher to Adagio | Adagio’s role for subsequent data processing activities following the transfer of Personal Data from Publisher to Adagio |
|---|---|---|
| Store and/or access information on a device (TCF Purpose 1) | Yes | Independent Controller |
| Use limited data to select advertising (TCF Purpose 2) | Yes | Processor |
| Create profiles for personalized advertising (TCF Purpose 3) | Yes | Independent Controller |
| Use profiles to select personalized advertising (TCF Purpose 4) | Yes | Independent Controller |
| Measure advertising performance (TCF Purpose 7) | Yes | Independent Controller |
| Measure content performance (TCF Purpose 8) | Yes | Independent Controller |
| Develop and improve services (TCF Purpose 10) | Yes | Independent Controller |
| Ensure security, detect fraud, and fix errors (TCF Special Purpose 1) | Yes | Independent Controller |
| Deliver and present advertising and content (IAB Special Purpose 2) | Yes | Processor |
| Save and communicate privacy choices (IAB Special Purpose 3) | Joint Controller with Publisher and IAB Europe in accordance with IAB TCF policies | Processor |