Our story

Adagio is the first attention advertising platform that valorize the attention grabbed by publishers content at its right value. Adagio makes it easy to measure, optimize, package and trade user attention on ads, for direct campaigns and in programmatic.

Adagio was co-founded by Anh-Tuan Gai and Frank Durousset in 2016, and includes a team of adtech experts who share a passion for building great innovative products. Adagio is financially backed by visionary VCs and the French Startup Nation.